Planning a digital mobile billboard campaign in Melbourne and wondering what it’ll cost? There’s no one-size-fits-all price. Your quote comes down to how long you’re on the road, where you want to be seen and which format suits your goal. Here’s what shapes your budget, what’s included when you book with STT Advertising, and how to get the most out of every dollar.
What’s Included in a Digital Mobile Billboard Campaign?
Before you compare prices, compare what you’re actually getting. Every STT Advertising digital mobile billboard campaign in Melbourne includes:
- Three-panel LED screens that play static images, video and animation
- Remote content updates, so you can change your message mid-campaign without reprinting
- GPS tracking, so you can see exactly where your ad travelled
- Daily photo reporting from the road
- No lock-in contracts
Audience measurement is also now available for all Victorian Digital Mobile Billboard activations, so you can see who your campaign reached. See how our audience measurement works.
What Affects Billboard Advertising Cost in Melbourne?
A few key factors shape your quote:
- Campaign length: there’s no minimum campaign period. Book from as little as 4 hours through to multi-week campaigns.
- Format: digital billboard trucks, classic 42sqm mobile billboards, advertising scooters and digital advertising trailers are each quoted differently.
- Route and timing: we plan your route around where your audience actually is, from peak-hour arterials and shopping centres to the CBD and major events.
- Availability: election campaigns and major events book out fast. If you’re campaigning for the Victorian State Election on 28 November 2026, lock in your dates early.
- Creative: digital screens don’t need printing. Supply your static, video or animated artwork and it can be loaded remotely.
Digital Truck, Trailer or Classic Billboard: Which Is Best Value?
A digital billboard truck covers the most ground and suits roaming campaigns across Melbourne. Digital advertising trailers stay in one spot for multi-day placements, which works well at shopping centre entrances, transport hubs and event precincts. Classic 42sqm mobile billboards deliver supersized static impact on the move. Choosing the right format for your goal is the easiest way to avoid overspending. For a side-by-side comparison, read our guide to mobile billboard trailers vs digital billboard trucks.
How to Get the Best Value From Your Budget
- Run when your audience is out: AM and PM peak, the lunch rush and Thursday to Saturday nights are prime time.
- Follow the crowds: time your campaign to local events, launches and openings.
- Keep it short: a few words, a strong visual and a clear call to action.
- Use your data: GPS and audience reporting show what worked, so your next campaign works even harder.
Want proof? See how McDonald’s filled staff vacancies across Melbourne and how Leap Motor launched in the Melbourne CBD with digital mobile billboards.
How to Get the Best Value From Your Budget
If you find a better rate, we’ll beat it! Send us your brief, and we’ll put together a quote that fits your goals and your budget.
Frequently Asked Questions
How much does it cost to hire a digital mobile billboard in Melbourne?
It depends on campaign length, format, route and timing. Tell us your dates, target suburbs and goal, and we’ll send a tailored quote backed by the STT Rate Guarantee.
What's the minimum booking?
There’s no minimum campaign period. You can book from as little as 4 hours through to multi-week campaigns, with no lock-in contract.
Can I run more than one ad?
Yes. Digital screens can rotate multiple messages, and content can be updated remotely mid-campaign.
How will I know my campaign worked?
Every campaign includes GPS tracking and daily photo reporting, and audience measurement is now available for all Victorian Digital Mobile Billboard activations.
Ready to plan your campaign? Call 1300 289 788 or fill in the form below to request a free quote, and we’ll recommend the right format and route for your budget. Looking for mobile billboards in Melbourne or advertising in more than one city? See our mobile billboards across Australia.